Unlock Sales Success Without the Stress
Build authentic relationships. Close with confidence. Grow your career—without the chaos.
At Sales on Purpose, we help sales professionals and leaders break free from outdated tactics and embrace purposeful, relationship-driven sales strategies that work in today’s world. Whether you're looking to grow your sales skills, lead with intention, or simply find a more balanced way to succeed, we’ve got your back.
No fluff. No pressure. Just real strategies for real results.
About Us
Hi there! We’re Stef and Tara—sisters, BFFs, and co-founders of Sales on Purpose.
We started Sales on Purpose because we’ve been where you are. We know what it’s like to juggle competing priorities, chase big goals, and feel the pressure to hit numbers without losing your mind. After years of building sales teams, coaching leaders, and navigating all the ups and downs of sales life, we knew there had to be a better, more human way to succeed in sales and leadership.
Our mission? To help you stand out without feeling like a sellout. No fluff, no outdated tactics—just real strategies that help you connect, grow, and thrive.
At Sales on Purpose, we believe in creating sales processes that feel good, work with your strengths, and let you show up authentically—whether you’re leading a team or building your book of business.
Sales & Leadership: Simplified, Personalized, Sustainable
Success in sales and leadership isn’t about doing more, it’s about doing what matters most, with intention.
Building Authentic Relationships
Master the art of creating genuine connections with clients through trust, empathy, and real conversations. No scripts—just authentic engagement that builds long-term success.
Solutions-Based Selling
Say goodbye to pushy sales tactics. Learn how to identify client pain points and offer tailored solutions that meet their needs and create meaningful value.
Purposeful Prospecting
Focus on quality over quantity. We’ll help you build a prospecting strategy that targets the right clients with intentional outreach that feels natural and effective.
Leadership Development
Discover your authentic leadership style and learn how to lead with confidence. Build stronger, more connected teams and create a culture of trust and collaboration.
Time Management & Productivity
Learn how to prioritize what matters most with tools and systems that reduce chaos and boost focus. We’ll show you how to balance high performance with work-life sanity.
Navigating Objections & Challenges
Turn objections into opportunities with confidence. We’ll teach you how to handle challenges without losing momentum or compromising your integrity.
Leveraging AI for Sales Success
Learn how to incorporate AI tools to streamline your sales process, improve prospecting, and personalize client outreach—without losing the human touch.
Creating Work-Life Balance
Sales and leadership can be demanding, but burnout isn’t the answer. We’ll help you create boundaries, prioritize self-care, and find balance while building a successful career.